Qualitative analysis is a more in-depth tool that gives access to less, but far more detailed, information about the respondents.
MEGAFON'S QUALITATIVE METHODS
A qualitative design is especially useful when you wish to gain a deeper understanding of attitudes, motives, behaviours and any discrepancies between these. Qualitative projects can be designed in various ways and can, depending on the complexity of the issue, involve the use of one or more methods.
WHY CHOOSE MEGAFON?
SOLID AND EXTENSIVE EXPERIENCE
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
RENOWNED AND RELIABLE
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
INDEPENDENT RESULTS AND HIGH RESPONSE RATES
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.