Postal surveys consist of mail-distributed questionnaires which the respondents complete and return to MEGAFON by post.
SELECTION OF METHOD
One advantage of this type of survey is that the respondents can complete the questionnaire at their own pace. In MEGAFON’s experience, postal surveys are especially suited to older target groups where respondents do not wish to be interviewed via telephone, because they are hearing impaired or it makes them feel uncomfortable.
One disadvantage of postal surveys is that they tend to have a lower response rate as the respondent is required to return their answers by post.
POSTAL SURVEYS REACH OLDER RESPONDENTS
A postal survey may be the way to go when the aim is to survey a specific, older group of respondents, e.g. care-home residents. There may be several reasons why members of this segment do not wish to participate in a telephone or on-line interview. With a postal survey, however, they have the chance to answer the questions at their own pace and with help from others if necessary.
MEGAFON HAS SEEN GOOD
Nevertheless, MEGAFON has seen good results from sending follow-up reminders to respondents who fail to return the questionnaire. Alternatively, it is possible to call those respondents who have not yet returned the questionnaire to offer them the chance to answer over the phone.
WHY CHOOSE MEGAFON?
SOLID AND EXTENSIVE EXPERIENCE
MEGAFON houses solid and extensive experience regarding consulting and research for private as well as public sector companies and organisations. We provide individual counselling and through close collaboration with you, our consultants identify the research design best fitted to your problem fields and needs.
RENOWNED AND RELIABLE
MEGAFON is one of the most renowned research institutes in Denmark, known for providing high quality and reliability. Choosing MEGAFON immediately signals a high level of reliability to the targeted recipients: Management, politicians, journalist and opinion formers. Choosing an acknowledged partner makes your work easier at all levels.
INDEPENDENT RESULTS AND HIGH RESPONSE RATES
It is a good idea to have your research carried out by an independent institute, ensuring that the work is unbiased. Additionally, respondents participate more willingly in studies when they are initially contacted by a well-known and respectable company. When MEGAFON is your provider, you get independent, serious and valid research based on high response rates securing the best quality.